Halimatus Sa'diyah. “MARKETING STRATEGIES IN ENHANCING COMPETITIVE ADVANTAGE”. HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen Dan Akuntansi, vol. 5, no. 1, Jan. 2026, pp. 136-4, doi:10.61393/heiema.v5i1.497.