KREASI BUNGA HIAS BERBASIS LIMBAH RUMAH TANGGA UNTUK PENGUATAN KETERAMPILAN DAN PEMASARAN DIGITAL PEREMPUAN PUNTEUET

Authors

  • Anhar Firdaus Politeknik Negeri Lhokseumawe
  • Nursyidah Nursyidah Politeknik Negeri Lhokseumawe
  • Mariana Mariana Politeknik Negeri Lhokseumawe
  • Yusmika Indah Politeknik Negeri Lhokseumawe
  • Diana Diana Politeknik Negeri Lhokseumawe

Keywords:

eco craft; plastic waste; coconut leaves; decorative flowers; online marketing

Abstract

This community service program aimed to improve homemakers' skills in transforming plastic and coconut-leaf waste into decorative flowers and introducing online product presentation. The program was held in Mesjid Punteuet Village, Lhokseumawe, on 9 June 2026 and involved 10 participants. Activities included coordination, material selection, demonstration, hands-on production, product-photo and description practice, marketplace simulation, and observational assessment. Four indicators were scored equally: neatness and creativity, compliance with production steps, promotional-content practice, and online-marketing practice. The participants achieved a mean score of 87.6 out of 100; five were rated very good and five good. Compliance with production steps recorded the highest attainment at 98.0%, while online-marketing practice reached 83.6%. A one-batch simulation produced 20 packages from IDR 295,000 in recorded costs. At IDR 35,000 per package, potential revenue was IDR 700,000 and the simulated gross surplus was IDR 405,000 before labor, equipment depreciation, logistics, platform charges, and unsold-product risk. The results demonstrate basic production and digital-presentation skills, but they do not establish waste reduction or increased income because no baseline, comparison group, sales monitoring, or waste-volume measurement was used.

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Published

2026-10-23