HILIRISASI KOPI LOKAL MENJADI DODOL SIAP PASAR MELALUI PENGUATAN KEMASAN DAN LITERASI DIGITAL
Keywords:
coffee dodol; household enterprise; online marketing; local product innovation; community serviceAbstract
This community service activity introduced coffee-flavored dodol production, product packaging, simple costing, and online marketing to homemakers in Mesjid Punteuet Village, Lhokseumawe. The program was conducted on 2 July 2024 with 10 participants through coordination, demonstration, hands-on group practice, packaging, marketplace-account practice, and observational assessment. Four equally weighted indicators were evaluated: ingredient conformity, production-step conformity, packaging, and online-marketing practice. The average final score was 85.0 out of 100; three participants were rated very good, six good, and one sufficient. Nine participants scored above 75. The batch produced 15 large and five small boxes with potential revenue of IDR 625,000 from recorded costs of IDR 226,500. The simulated gross surplus was IDR 398,500 before labor, equipment depreciation, distribution, platform charges, and unsold-product risk. After applying the 1.8% marketplace fee used in the activity simulation, the gross surplus would be IDR 387,250. The activity demonstrated basic production and digital-display skills, but it did not establish sustained sales or an increase in household income because post-program transactions were not monitored.
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